Tanzania Quarter 2, 2017 Radio & TV Audience
Ratings Report
We are pleased to provide you with a Media Measurement report with audience statistics on Top TV Stations and Top Radio Stations for Quarter 2 2017 in Tanzania, where the GeoPoll Media Measurement service is currently available .
Radio
GeoPoll has analyzed the top 10 radio stations at the national level in Tanzania for Q2 2017, using the daily data collected through its Media Measurement Service. Both ratings and share for the top stations in Tanzania are examined. The below chart shows the average ratings for the top stations in Tanzania throughout the day.
Clouds has the highest radio ratings throughout the day in Q2. Its highest point lies between 2-4PM with an average of 8.43. There is a stiff competition amongst the other radio stations.
GeoPoll also took into account the average share for Q2 2017:
According to the table below, there is a great difference between Clouds radio station which takes the lead in share with 23% and Radio Free Africa which is the second with a share of 8.2%. Tbc Taifa has the third highest share of 7.4%. People listening to other stations outside the top 10, which broadcast across the country at a regional level, account for the remaining 32.6% share.
The highest percentage of other indicates a large number of radio stations in Tanzania which broadcast at a regional level.
Television
GeoPoll has analyzed the top 10 TV stations at the national level in Tanzania for Q2 2017 using the daily data collected through its Media Measurement Service. Both ratings and share for the top stations in Tanzania are examined.
The chart below shows the average ratings for the top 10 stations in Tanzania during peak hours i.e. from 19:00 to 21:30.
ITV has the clear top spot in ratings between 8-9PM, with more than twice the ratings of the nearest competitor. There is a stiff competition amongst the other TV stations during peak hours.
GeoPoll also examined average share across the entire day during Q2, 2017.
Clouds achieves the leading spot with an audience share of 13.4% followed by ITV and East Africa TV with audience share of 12.8% and 11.8% respectively. TBC1 achieves the fourth audience share.
The high share % for other stations outside the top 10 indicates the large number of TV stations in Tanzania which broadcast across the country at a regional level.
GeoPoll Media Measurement is currently available in Democratic Republic of Congo, Ghana, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda, Ethiopia and Afghanistan
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