Mozambique Q3 2016 Radio & TV Audience Ratings Report
We are pleased to provide you with a Media Measurement report with audience statistics on Top TV Stations and Top Radio Stations for Quarter 3 2016 in Mozambique, where the GeoPoll Media Measurement service is currently available .
Radio
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top Radio stations at the national level in Mozambique for Q3 2016. We examined both ratings and share for the top stations in Mozambique. The below chart shows the average ratings for the top stations throughout the day
The graph above shows that Rm Antena Nac. leads in ratings at the national level throughout the day with its highest rating being between 6-8AM at an average of 3.81. Miramar achieves the second rating nationally between 8AM-6PM. There is a stiff competition in ratings amongst the other stations.
GeoPoll also examined average share for Q3 2016:
Rm Antena Nac. Achieves the top spot with an average of 13.0% of all listeners, followed by Miramar with an average of 7.3%. Rm Prov. Nampula captured 6.1% average share with a slight advantage over Rm Prov. Manica which achieved an average share of 5.8%. The high share % for other stations outside the top 10 indicates the large number of radio stations in Mozambique, which broadcast across the country at a regional level.
Television
The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 21:30
Miramar has the highest rating nationally during peak hours with its highest rating average of 13.23 between 9PM-10PM. STV takes the second spot followed by TVM1 in third consistently. TVM2 gets the fourth rating nationally with a stiff competition amongst the other stations.
GeoPoll also examined average share across the entire day during Q3 2016.
Miramar has the highest share with an average of 34.1% followed by STV with an average of 25.8%. TVM1 achieves the third highest share with an average of 17.3% followed by TVM2 with an average of 6.4%.
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GeoPoll Media Measurement is currently available in Democratic Republic of Congo, Ghana, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, and Uganda.
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