Nigeria Quarter 4 2017: Radio & TV Audience Ratings Report
We are pleased to provide you with a Media Measurement report with audience statistics on Top TV Stations and Top Radio Stations for Quarter 4 2017 (October - December) in Nigeria, where the GeoPoll Media Measurement service is currently available.
Radio
GeoPoll has used its daily data which is collected through its Media Measurement Service to analyze the top 10 radio stations in Nigeria for Q4, 2017. They have analyzed both ratings and share of the stations at the national level.
The chart below shows the ratings of the top 10 radio stations in Nigeria throughout the day.
Radio listeners in Nigeria tends to spent most of their time listening to Ray Power FM, Wazobia FM and Cool FM throughout the day. There is a stiff competition amongst the other radio stations throughout the day.
GeoPoll also took into account the average share for Q4, 2017.
Wazobia FM, Ray Power FM and Cool FM are the leading radio stations in audience share of 8% each. Nigeria Info FM is ranked the 4th with a share of 4%.
People listening to other stations outside the top 10, which broadcast across the country at a regional level, account for the remaining 54% share.
Television
GeoPoll has used its daily data which is collected through its Media Measurement Service to analyze the top TV stations in Nigeria for Q4, 2017. They have analyzed both ratings and share of the stations at the national level.
The chart below shows the ratings of the top 10 TV stations in Nigeria during peak hours i.e 19:00 to 21:30.
Channels TV is the leading TV station in Q4, 2017 in Nigeria with its most being spotted at 9.30PM with an average of 3.2. Zee World attains the 2nd position in ratings apart from at 8.30PM where AIT overtakes it by an average of 0.1.
GeoPoll also examined average share across the entire day during Q4, 2017.
Channels TV takes the lead in audience share with 11% followed by AIT, Zee World and CNN with a share of 8% each.
NTA is asked at the regional level for each state, and the ratings for each individual NTA station combine to account for a large % of the ‘Other’ stations outside of the top 10.
GeoPoll Media Measurement is currently available in Democratic Republic of Congo, Ghana, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda, Ethiopia and Afghanistan
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