Tanzania Q3 2016 Radio & TV Audience
Ratings Report
We are pleased to provide you with a Media Measurement report with audience statistics on Top TV Stations and Top Radio Stations for Quarter 3 2016 in Tanzania, where the GeoPoll Media Measurement serviceis currently available .
Radio
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top Radio stations at the national level in Tanzania for Q3 2016. We examined both ratings and share for the top stations in Tanzania. The below chart shows the average ratings for the top stations throughout the day:
The above graph shows that Clouds takes the lead nationally except between 6-8AM where Radio Free Africa takes the lead with an average of 6.02. The highest rating for clouds is between 8-10AM with an average of 5.84. TBC Taifa is consistently the third in ratings except between 2-6PM during which it achieves the second position nationally.
GeoPoll also examined average share for Q3 2016:
Clouds has the top spot, averaging 17.3% of all listeners followed by Radio Free Africa with an average share of 12.2%. Tbc Taifa achieves the third share averaging 11.2% followed by Radio One with an average of 7.0%.
The highest share for other stations outside the top 10 which averages 29.1% indicates a large number of radio stations in Tanzania, which broadcast across the country at a regional level.
Television
The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 21:30.
ITV leads in ratings nationally with its highest ratings being at 8PM with an average of 6.76 followed by at 8.30PM with an average of 6.02. There is a stiff competition amongst the other stations during the peak hours.
GeoPoll also examined average share across the entire day during Q3 2016.
ITV managed to get the top lead with an average share of 18.2% followed by East Africa TV with an average share of 17.5%. Clouds gets the third average share of 16.0% followed by TBC1 with an average share of 15.9%.
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GeoPoll Media Measurement is currently available in Democratic Republic of Congo, Ghana, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, and Uganda.
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