Uganda Q4 2016 Radio & TV Audience
Ratings Report
We are pleased to provide you with a Media Measurement report with audience statistics on Top TV Stations and Top Radio Stations for Quarter 4 2016 in Uganda, where the GeoPoll Media Measurement serviceis currently available .
Radio
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top Radio stations at the national level in Uganda for Q4 2016. We examined both ratings and share for the top stations in Uganda. The below chart shows the average ratings for the top stations throughout the day:
According to the graph, Capital FM achieves the top spot consistently throughout the day nationally with its highest point being between 6-8AM. CBS Radio is the second in position throughout the day with its highest point being between 8-10AM with an average of 2.15.
There is a stiff competition amongst the other radio stations throughout the day.
GeoPoll also examined average audince share for Q4 2016:
Amongst the top 10 radio stations in Uganda, Capital FM takes the lead in shares with an average of 8.8% followed by CBS Radio with a share of 4.7%, slightly higher than Radio Simba, which takes third with an average of 4.1%.
The high share for other stations outside the top 10 indicates a large number of radio stations in Uganda which broadcast at a regional level.
Television
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Uganda for Q4 2016. We examined both ratings and share for the top stations in Uganda. The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 21:30.
NTV consistently takes the leading spot nationally in ratings during peak hours with its highest ratings being at 9PM with an average of 7.97. Bukedde is the second in the lead with its highest ratings being at 9.30PM with an average of 3.95. There is a stiff competition amongst the other stations during the peak hours.
GeoPoll also examined average share across the entire day during Q4 2016.
The highest share nationally goes to NTV with an average of 29.3% followed by Bukedde with an average of 17.2%. NBS takes the third share position with 11.4% followed by Bukedde2 with a share of 9.7%.
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GeoPoll Media Measurement is currently available in Democratic Republic of Congo, Ghana, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, and Uganda.
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