Ghana Q4 2016 Radio & TV Audience Ratings Report
We are pleased to provide you with a Media Measurement report with audience statistics on Top TV Stations and Top Radio Stations for Quarter 4 2016 in Ghana, where the GeoPoll Media Measurement service is currently available .
Radio
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top Radio stations at the national level in Ghana for Q4 2016. We examined both ratings and share for the top stations in Ghana. The below chart shows the average ratings for the top stations throughout the day:
Peace FM leads on the ratings nationally during peak hours except between 2-6PM in which Adom FM takes the lead. Peace FM has its highest ratings between 6-8AM with an average of 3.74. Adom FM also has its highest ratings between 6-8AM with an average of 3.30. There is a stiff competition amongst the other radio stations most especially amongst Citi FM and Joy FM for the third and fourth rating position nationally during peak hours.
GeoPoll also examined average audience share for Q4 2016:
Peace FM takes the lead in shares with an average of 9.7% followed by Adom FM with a share of 9.0%. There is a stiff competition amongst the other radio stations at a national level.
The high share percentage for other stations outside the top 10 indicates the large number of radio stations in Ghana that broadcast at a regional level.
Television
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Ghana for Q4 2016. We examined both ratings and share for the top stations in Ghana. The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 21:30.
There is stiff competition among UTV, Adom TV and TV3 during the peak hours. UTV emerges to get the highest ratings nationally between 8-9.30PM with its highest ratings being at 8.30PM with an average of 6.42.
GeoPoll also examined average audience share across the entire day during Q4 2016.
UTV captures the top spot with an average of 19.2% followed by Adom TV with a share of 17.1%, and TV3 in the third position with an average of 14.8%. Joy Prime gets the fourth share position with an average of 11.2%.
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GeoPoll Media Measurement is currently available in Democratic Republic of Congo, Ghana, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, and Uganda.
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