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Tanzania Q4 2016 Radio & TV Audience
Ratings Report



We are pleased to provide you with a Media Measurement report with audience statistics on Top TV Stations and Top Radio Stations for Quarter 4 2016 in Tanzania, where the  GeoPoll Media Measurement service is currently available . 

Radio

Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top Radio stations at the national level in Tanzania for Q4 2016. We examined both ratings and share for the top stations in Tanzania. The below chart shows the average ratings for the top stations throughout the day:

Tanzania Radio Q4 2016.gif

Clouds consistently takes the lead in ratings nationally throughout the day with its highest ratings being between 2-4PM with an average of 7.80. Radio Free Africa is the clear second most listened to station between 6-8 AM. There is a stiff competition amongst the other Radio Stations throughout the day.

GeoPoll also examined average audience share for Q4 2016:

Amongst the top 10 stations, Clouds achieves the top spot with an average of 23.6% followed with a great difference by Tbc Taifa averaging 7.5% and a slight difference from Radio Free Africa which achieves the third position with an average of 7.3%.

TZ q4 Radio Audience Share .gif

The highest percentage of other indicates a large number of radio stations in Tanzania which broadcast at a regional level.

Television

Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Tanzania for Q4 2016. We examined both ratings and share for the top stations in Tanzania. The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 21:30.

Tanzania TV Q4 2016.gif

There is a stiff competition amongst the TV stations in Tanzania during peak hours. However, between 8:00-9:00, ITV takes a dramatic lead in ratings nationally. The highest ITV ratings were at 8PM with an average of 7.17% followed by at 8.30PM with an average of 6.67%.

GeoPoll also examined average audience share across the entire day during Q4 2016.

Clouds takes the lead in share nationally with an average of 19.6% followed by East Africa TV with an average of 17.2%. ITV achieves the third in position with an average of 17.0%, and TBC1 sits in fourth with an average of 10.8%.

TZ  TV Audience Share Q4.gif

Subscribe to GeoPoll Media Measurement
Use the below form to contact us, to subscribe to GeoPoll Media Measurement, request a product demonstration, or be notified when it  launches in other countries. Please be as detailed as possible about your media measurement needs so we can respond promptly. 

GeoPoll Media Measurement is currently available in  Democratic Republic of Congo, Ghana, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, and Uganda. 

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