2018 World Cup Insights: Device Usage Viewing habits, & Betting in Africa

This 26-page free report from GeoPoll includes detailed data on gambling, device usage, and viewership surrounding the 2018 World Cup. Viewing statistics were gathered from 6 African countries: Kenya, Nigeria, Tanzania, Ghana, Rwanda, and Uganda, and an additional survey was run in Kenya, Ghana, and Nigeria to assess viewership habits. The report includes findings on:

  • Prevalence, frequency, and impact of sports betting
  • Brand awareness and recall of World Cup commercial sponsors
  • Betting methods and websites
  • Viewership by frequency and by venue
  • Impact of digital media based on device usage
  • Evidence and prevalence of online live match streaming

Data can be utilized by brands, media agencies, sports groups, and other stakeholders to better inform future involvement with live sports broadcasts.