---
title: GeoPoll World Cup Report
description: Download GeoPoll's 2018 World Cup Report, with information on device and social media usage during the World Cup, and betting during the World Cup in Africa.
image: https://knowledge.geopoll.com/hubfs/image2.png
---

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# World Cup 2018 in Africa: Report

## 2018 World Cup Insights: Device Usage Viewing habits, & Betting in Africa ![image2](https://knowledge.geopoll.com/hs-fs/hubfs/image2.png?width=865&name=image2.png)

This 26-page free report from GeoPoll includes detailed data on gambling, device usage, and viewership surrounding the 2018 World Cup. Viewing statistics were gathered from 6 African countries: Kenya, Nigeria, Tanzania, Ghana, Rwanda, and Uganda, and an additional survey was run in Kenya, Ghana, and Nigeria to assess viewership habits. The report includes findings on:

- Prevalence, frequency, and impact of sports betting
- Brand awareness and recall of World Cup commercial sponsors
- Betting methods and websites
- Viewership by frequency and by venue
- Impact of digital media based on device usage
- Evidence and prevalence of online live match streaming

Data can be utilized by brands, media agencies, sports groups, and other stakeholders to better inform future involvement with live sports broadcasts.

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