Uganda Quarter 4 2017; Radio & TV Audience
Ratings Report
We are pleased to provide you with a Media Measurement report with audience statistics on Top TV Stations and Top Radio Stations for Quarter 4 2017 (October- December) in Uganda, where the GeoPoll Media Measurement serviceis currently available.
Radio
GeoPoll has used its daily data which is collected through its Media Measurement Service to analyze the top 10 radio stations in the Central Region, Uganda for Q4, 2017. They have analyzed both ratings and share of the stations at the regional level.
The chart below shows the ratings of the top 10 radio stations in Central Region, Uganda throughout the day.
Capital FM has the most ratings in the Central region, Uganda with an average of 4.7 between 6-10AM. There is a stiff competition amongst the other radio stations throughout the day.
GeoPoll also took into account the average share for Q4 2017 In Central Region, Uganda:
In audience share, Capital FM is ranked the 1st with a share of 12% followed by KFM and Radio Simba with an audience share of 8% each. Galaxy FM is ranked the 4th attaining a share of 7%.
Terms defined:
Share = The proportion listening to a station, out of all of those listening at that time. For example, Station1 / (People Using Radio) = 10/40 = 25%
Rating = The proportion listening to a station out of total sample at that time multiplied by 100. For example, 100*Station1/Sample Size = 100 * 10 / 80 = 12.5.
Television
GeoPoll has used its daily data which is collected through its Media Measurement Service to analyze the top TV stations in Uganda for Q4, 2017. They have analyzed both ratings and share of the stations at the national level.
The chart below shows the ratings of the top 10 TV stations in Uganda during peak hours i.e 19:00 to 21:30.
During peak hours, NTV has the most viewership having its peak being spotted at 9PM with an average of 6.9. Bukedde and NBS are ranked the 2nd and 3rd in ratings respectively. There is a stiff competition amongst the other TV stations in Uganda.
GeoPoll also examined average share across the entire day during Q4, 2017.
NTV has the most audience share of 23% which is 10% more than Bukedde the 2nd ranked. NBS and Bukedde2 are the 3rd and 4th in shares with 11% and 6% respectively.
Terms defined
Share = The proportion watching a station, out of all of those watching at that time. For example, Station1 / (People Using TV) = 10/40 = 25%
Rating= The proportion watching a station out of total sample at that time multiplied by 100. For example, 100*Station1/Sample Size = 100 * 10 / 80 = 12.5.
GeoPoll Media Measurement is currently available in Democratic Republic of Congo, Ghana, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda, Ethiopia and Afghanistan
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