Impact of the Kenya TV Shutdown on Media Consumption
GeoPoll's report on the media shutdown in Kenya includes data from our daily media measurement service combined with results from a nationally representative survey. The report demonstrates how TV viewer's habits changed during the switch off of four major TV stations in Kenya. Data includes:- Which stations gained viewers during the shutdown, and if those viewers stayed with secondary stations following the shutdown
- How many viewers found new programming during the shutdown, and what programs they turned to
- If viewers returned to the four major TV stations following the shutdown
- Change in TV consumption patterns during the shutdown
- Which stations gained viewers through their online streaming channels
- Rate of internet usage during the shutdown
- The public's awareness of a media shutdown