Detailed Report on Broadcasters, audience share, and the future of broadcasting in Africa
Market research data on broadcast audiences in sub-Saharan Africa is difficult to get and not always reliable, and this 53-page report provides key audience data for nine African markets, based on data from GeoPoll Audience Measurement, and analysis and context from researchers at Balancing Act.
This paid report includes information on the ownership of key broadcast market leaders, estimated TV households per market, market share of leading channels, and more that is usually reserved for monthly subscribers of GeoPoll Audience Measurement. Data includes:
- Ownership of key broadcast market leaders
- Estimated TV households per market
- Market share of leading channels
- Age and gender distribution of viewers
- Regional share of broadcasters’ audiences.
The report is available to purchase for $1600 - discounts available for certain organizations including NGOs and academics. To request more details or purchase the report please contact us using the form on this page.
