Monitor Brand Health Using Mobile Surveys
GeoPoll is an expert in conducting brand health research in Africa and other emerging markets. Using our remote mobile data collection methodology and panel of respondents in over 60 countries around the world, GeoPoll can collect data that measures ongoing brand health among your target audience. Data is collected on a daily, weekly, or monthly basis to track changes in brand health in real time, and displayed on an interactive dashboard.
Data can be collected for your brand and competitors and includes:
- Brand and product awareness among target audience
- Advertisement and promotion awareness
- Brand affinity and brand equity
- Market share
- Key performance indicators
- Market indicators
GeoPoll can target respondents by age, gender, location, and custom screening questions to reach those who buy specific products or have other characteristics.
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GeoPoll is a leader in providing fast, high quality market research from areas that are difficult to access using traditional methods, conducting over 7 million surveys per year through the mobile phone. Working with partners including leading brands, market research agencies, and media groups, GeoPoll facilities projects that measure brand health, provide ROI of advertisements, and assess market trends. 